Web Design Questionnaire Company Company Details What is your full business name (e.g. Hewlett Packard, Inc.)? * Do you have a preferred short or abbreviated version of that name (e.g. HP)? Main Location Street Address * City: * State: * - Select Province/State - Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Nova Scotia Northwest Territories Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon ==================== Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District Of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Zip Code: * Primary Phone Number: * If you have any additional locations, please list them below (if you have many locations, you can attach a spreadsheet or document listing them): additional_locations_upload Who is the primary contact person for this website design project (name, email, phone)? * Who is the primary contact person for the live website (e.g. website management, analytics, contact forms) (name, email, phone)? Company Assets Do you have an existing website? * Yes No Do you have a business logo? * Yes No Do you have a preferred color scheme? * Yes No If your business has a tagline, please enter it below: If your business has a mission statement or value proposition, please enter it below: Do you have individual staff you would like to list on the website? * Yes No Clientele Questions How did your company get started? (Your impetus, the problem(s) you saw that you want to solve, your big picture goals) Describe the personality of your business in 5 words or fewer: How would you like to be perceived in the marketplace by clients, and prospects? Who is your target audience? What do you perceive to be your target audience’s general stage of awareness of what you offer? Are they: Very Aware - they know about your company and what you do/offer. Product Aware – they know solutions to the problem exist, and that your product is one of those solutions. Solution Aware – they know solutions to their problems exist (but not about you/your solution). Pain Aware – they know they have a problem, but aren’t yet aware of solutions for it. Solution Unaware – they have little awareness of their pain/problem, and no knowledge of solutions. Generally speaking, what sort of language/vibe do you feel best represents the 'voice' you want to convey? Choose whichever apply: Chatty Casual Formal Authoritative Friendly Humorous Serious Other Describe your ideal client/prospect: Who would NOT make an ideal client/prospect? What are your ideal clients’ 3 biggest pain points and/or problems in order of importance (1 being the most important) i.e. what keeps them awake at night worrying (in relation to what you offer). How would THEY describe those problems – what words/phrases would they use, and how would these problems show up for them in their day-to-day work and life? What is the result of NOT solving the problem(s) and how does it make them feel? What is the result of solving the problem(s) and how does it make them feel? Why haven’t they solved this problem before? What has stopped them? Based on your research, what is the single most important benefit of your product/service that will compellingly appeal to your target audience? Why is this important to them? What influences your ideal client’s decision to buy? What makes it difficult for them to decide and/or buy? What objections do they typically have to buying your product/service? How do you make it less difficult? What will your clients Think, Know, Feel, and/or be able to Do, once they’ve bought your product or service? Convey the emotions they might experience. What are the alternatives to your product/service that you clients might be considering instead (online and offline)? How does your target audience feel about your product/service in relation to alternatives available to them? Are you the only person doing what you do? Or are there others doing something similar? If there are similar alternatives what is YOUR ‘special sauce’ that would be most meaningful to your clients, and would make them want to choose you over another similar one? (i.e. Why would they choose you instead of your competitors / the alternatives available?) Who are your top competitors? What do they each do well or not well? How many clients have already bought your product/service? And how many clients/customers have you helped/served in your career? What proof do you have that what you do works? (Specific figures / results / achievements from your clients) What are the key takeaway(s) you want the clients/customers to have? What is the price point for your product/service? Do you offer payment plans? Do you offer a 30-day guarantee or any guarantee at all? What question(s) do customers ask you (or your team) repeatedly? Design Specific Questions What is the main goal of your website? (Get more traffic, Get more business, Help others find your business, etc.) * Are there any examples of websites you like? Why? (Please share URLs and your thoughts) Are there any examples of websites you don’t like? Why? (please share URLs and your thoughts) Which types of elements would you like to include on your website? (List items here like portfolio, client portal, meeting scheduler, payment portal. etc.) Is there anything you wish to provide to us that we haven't asked for elsewhere? * Yes No Is there anything additional feedback you would like to give, or anything else you would like to mention?