• Randy Sklar

Finally... Secret Access Into The Mad Mind and Outrageous Thoughts Of Randy Sklar


‘Crushing It in the Digital Revolution’ Invades the Airwaves

Not long ago, I got sick as hell. I’ll spare you the ugly details, but the point is that I was out of commission for a few days. So, I did what anyone would do when they’re sick in bed: I started a podcast.

Crushing It in the Digital Revolution

I’ve talked about how I like to keep busy, so it’s probably not surprising to anyone that I couldn’t just sleep all day even when I was home sick. Instead, I saw the free time as an opportunity to start my podcast. I had the whole thing up and running in about two days. It’s amazing how much you can get done with a laptop and a microphone. I even found a program to create the theme music! It’s pretty sick, if I do say so myself.

Ideally, my podcast, “Crushing It in the Digital Revolution” will be able to help people like me: business owners and entrepreneurs who aren’t the most tech-savvy people but recognize the importance of leveraging technology against their competition to achieve success. I know firsthand how painful it can be to navigate the crowded digital landscape and find the right resources you need to win big. In “Crushing It,” I share some of the knowledge I’ve gained over the years.

Bite-Sized Goodness

One of my personal favorite podcasts is Russell Brunson’s “Marketing Secrets.” Brunson is a genius in the field of marketing and he shares his knowledge and experiences in his podcast. One thing I really like about “Marketing Secrets” is how short each episode is; they’re rarely over 10 minutes long. Some podcasts will last for over an hour, which is great if you’re on a long plane ride, but it’s hard to fit into your everyday schedule. The bite-sized structure of “Marketing Secrets” means I can listen on my commute, during lunch, or while I’m taking a midday walk.

I took a page from Brunson’s book when I started “Crushing It.” Most of my episodes clock in at around 10 minutes, and they act as a mini deep-dive into one specific topic — perfect for listening to during the day and getting some new information to work with.

Shoutout to My Son

I owe my son a big thank-you for suggesting I create a podcast. Jake is almost 20 years old and he works with me today, learning the business and helping with a lot of the marketing. He’s always encouraging me to do more speaking engagements and helps me make some of the recent Sklar Technology videos you may have seen.

I want to sort of dedicate this podcast to my son. In the very first episode, “Teaching Tomorrow’s Entrepreneurs,” I share a story about how Jake and I started a mailbox remodeling business when he was 7 years old. It was the first time I taught him about what goes into making money, and I believe as entrepreneurs, we have a responsibility to our children.

I’m really excited to be doing this podcast. I was worried I’d run out of things to talk about, but the ideas are still flowing and I’m having a great time getting this information out there for other entrepreneurs to take advantage of. If you want to hear what I created when I probably should have been resting, you can check out all the episodes of “Crushing It in the Digital Revolution” at https://tinyurl.com/yb6ygcxl.

Let me know what you think, and tell me about some other topics you’d like to hear me discuss on the podcast.

Thanks for reading,

Randy

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