• Randy Sklar

STOP WAITING FOR UNICORNS

Are You Too Hung Up on ‘Perfect’?

We should always hold ourselves to a high standard. Aiming to deliver a great product or improve on the last job is how you keep growing. But there’s a big difference between wanting to be better and aiming for perfection. Neil Patel, digital marketer and co-founder of Crazy Egg and Kissmetrics, has compared the “elusive glory” of perfection to a unicorn.


“Sure, it sounds great,” Patel says, “but who’s actually seen one? I’d rather ride a real horse than wait for an imagined unicorn.”


While it’s great to aim big, the trouble with trying to be perfect is that you will never get anything done. You never reached out to that prospect because you couldn’t compose just the right email that was guaranteed to seal the deal. You never launched that new software because you’re still working out all the bugs. Your website still looks like it’s from 2001 because you couldn’t find exactly the right font for your landing page. Searching for perfection is how you get lost in the weeds. While details matter, if you’re obsessing over

the color of the signposts, then you’ll never reach the finish line.


This isn’t to say you should settle for doing things halfway and calling it good. Rather, if something has been done well, then why would you go over budget or miss a deadline in order to make it “perfect”? Aiming for perfection prevents us from improving or sometimes from ever even starting. If you want to improve your health, then you could spend weeks searching for the perfect gym and creating the perfect workout routine, or you could go

on a walk this afternoon. Tomorrow, you can try going for a run.


If you find yourself constantly chasing after perfection, then shift your mental focus. Instead of emphasizing the final product, focus on the process. If riding the horse you have will get you to where you need to go, then why are you determined to arrive on the back of a unicorn?


P.S. If you want your business to become a unicorn we recommend moving to the cloud. Check out of video training guide to help you get there safely. Check it out >>here<<



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