Last month, I talked about how websites are dying. They can’t be what drives traffic to your business. If you are using your website to do anything more than prove to prospect clients that you’re the real deal, you’re wasting your time. With that said, I recently spent three weeks rebuilding my website from the ground up.
Your website can be a valuable resource for current and prospective clients. My website is full of videos, blog posts, ebooks, and PDFs containing information anyone can use stay one step ahead of hackers and cybercriminals. I was looking at my website a few months ago and realized it could be better. So, I used Wix.com and got to work. After three solid weeks of perfecting every detail, my son said to me, “I don’t understand how you can have that kind of internal commitment.” The truth is that I get obsessed with something until it’s perfect.
I have ADD, which is sometimes like a super power. It gives me the ability to be hyperfocused and get things done. That said, it can also cause me to be all over the place, and there’s no middle ground. I know this about myself, and I’ve learned to leverage this tendency in order to accomplish my goals. When I was a teenager, I decided to learn guitar and played for eight hours a day until I was a master. And when I became a runner, I didn’t just want to finish a 5K. I needed to run marathons and ultramarathons.
Up the Wall... In a Good Way
After nearly three weeks of just focusing on my website, I was ready for it to be done, but I wasn’t ready to compromise. I don’t settle for mediocrity. If there’s one thing that will get me riled up, it’s seeing someone not give the effort they need to get a task done right. Ask any of my employees, and they’ll tell you, if they come to be with a problem, I’ll ask them, “Did you climb the wall?”
The wall I’m referring to dates back about 20 years ago, when I was called to fix a client’s network. This was back when all the computers were connected by a daisy chain of wires going from one computer to the next. If one computer goes down, all the rest are out of order. I had to follow the wires and determine which computer was causing the problem. Turns out, it was one of the owners’ computers trapped inside his locked office. He and his brother were gone duck hunting in North Dakota, which made them impossible to get a hold of.
Unable to reach the computer, I could have easily said, “Oh, well,” and bailed. But as I said, I don’t do things halfway. Dragging a table over, I stacked a chair on top and carefully climbed to the ceiling. There, I lifted a ceiling tile and crawled over the door. Once I was in the office, I realized I’d forgotten my tools, so I had to fix the computer with a butter knife. But I did fix it, and everything ran smoothly again.
When things are hard, yeah, you can give up or complain, but did you climb the wall? Did you do absolutely everything in your power to solve the problem? I’ve found when you throw yourself at an obstacle and give it everything you have, there are few challenges you can’t overcome.