Who likes listening to the radio? During your morning commute, do you really want
to spend your time hearing washed-up DJs, songs you don’t care for, and the same
six ads over and over again? You’re trapped in the car at least twice a day, so make
that time worthwhile. Listen to something useful, like Russell Brunson’s podcast
An expert in sales funnels and marketing strategy, Brunson has authored several
books meant to help entrepreneurs in any field advance their business. Of course, you
can’t read while at the wheel, so this is where “Marketing Secrets” comes in.
Most of Brunson’s episodes last about 10-15 minutes, perfect to pass the time during
your commute. However, if you aren’t ready to commit to the podcast, we recommend
checking out just a taste of what “Marketing Secrets” offers. In episode 26, “Secret
#26: Creating Your Perfect Listener or Customer Avatar,” Brunson shares the best
piece of advice he got from John Lee Dumas, the man behind “Entrepreneurs on Fire.”
Get more specific on who you customer avatar is.
Dumas talked specifically about creating the perfect listener when starting a podcast,
but as Brunson points out, his advice perfectly captures how to — and why you
should — create a customer avatar. Your ideal client shouldn’t be “a business owner.”
Dumas describes his perfect listener as “Jimmy” and can outline exactly who this
person is in detail.
• Jimmy is 37 years old.
• He has a wife and two kids, ages 3 and 5.
• He drives 25 minutes to work by himself.
• He goes to a cubicle at a job he