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January 12, 2018

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The Secret Behind How Your Smartphone Is Reading Your Mind.

April 18, 2018

 

Have you ever been browsing through social media on your phone when an ad pops up for a product you recently considered? Isn’t that just odd and maybe even plain creepy? The reason may be a bit more straightforward — though no less unsettling — than you think. Your phone isn’t actually able to see the inner workings of your consciousness, but it does utilize data collection and distribution.

 

Your Apps Are Working Together To Take You Down.

 

The truth is that your apps connect with one another, forming a technological hive mind in your phone. Information and data that you place in one app is automatically shared with all the others. This intelligence can be as trivial as the cute cat videos you watched last week or as sensitive as the salary information you plugged into your budget app. The breach of privacy doesn’t stop there. Companies can even pass around data such as where you go, who you interact with, and details of your social media activity.

 

Businesses Are Taking Advantage Of This Information.

 

By using intelligence about aspects of your life, companies often use a strategy called “target advertising.” This type of marketing will, as the name implies, target you based on who you’ve interacted with or what you’ve searched. For example, if you aimlessly clicked on a picture of a friend’s new apa