Maintaining the flow of ideas and information between team members is as necessary to a business as the nervous system is to the human body. Internal communication (IC) is what determines how flexible and responsive your company is to day-to-day challenges. In today’s fast-paced, decentralized marketplace, leveraging the right tools and strategies to make IC engaging, effective, and fun has never been more important. Here are a few tips to help you get there.
More Chats, Fewer Meetings
Making IC engaging from a leadership standpoint means taking the time to use the right medium for your message. The last thing you want is to have team members sitting through a meeting thinking, “Couldn’t this have just been an email?” Recognizing what you want to communicate and why are important steps in deciding the best way to deliver information. Saving in-person meetings for big collaborative projects and important announcements will add more weight to those moments while allowing communications of lesser magnitude to be handled quickly and efficiently over email and instant messaging.
Internal, Yet Global
Remote work is becoming more and more common — and it’s a good thing. Research conducted by IBM suggests that remote workers are, on average, more engaged and effective than those who come to the office from 9 to 5. With group messaging apps and cloud-based software, you can keep your team on the same page no matter where they are in the world. The best tools to make this possible will depend on your business, but keeping everyone under the same umbrella of programs, such as Google’s G Suite, is a great strategy to start with.
Memes and GIFs Galore
A company’s culture exists within the ways its team communicates. Having avenues available for employees to blow off steam, share funny stories, and stay abreast of each other’s lives are important parts of improving retention and company morale. Even spicing up a company wide email with a well-placed GIF or pop culture reference can do wonders to give your IC a voice unique to the culture and values of your company.
Finding the styles and methods of communication that best fit your company takes time, but it’s worth it. Not only will creating your own communication style ensure that time and resources are used effectively, but it will also ensure that your team has a voice. Nailing this key aspect of your business will allow everything else to run far more smoothly.
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Randy Sklar, CEO
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