Facebook ads have been around for a while now. 2.5 million people use Facebook ads to get their message out on social media, but this is a small fraction compared to the over 50 million businesses using Facebook pages to interact with their customers. Here are three reasons why you need to take the leap and start using Facebook ads to boost your own business:
People pour information about themselves into Facebook every day, beyond just the “About Me” section. When someone likes a page, shares a post, or clicks an ad, Facebook records that topic in their “Interests.” With Facebook ads, you use this information to your advantage when you set your ads to target individuals who meet specific qualifications. For example, an indoor air quality specialist can make sure their ads get to people within the area they serve and an orthodontists’ ads will reach moms with tweens.
The number of people already on Facebook is tremendous. 72 percent of adults in the United State who use the internet will visit Facebook at least once a month, and worldwide, there are 1.15 billion people logging into Facebook every day. However, if you want to reach any of those people, you have to use Facebook ads.
Organic reach is dead. Over the last few years, Facebook has been limiting the reach posts from business pages, much to the dismay of business owners everywhere. You have probably noticed this trend yourself. The reason is, of course, to encourage business to start using Facebook ads. If you want even your own followers to know about your event or offer, you’ll have to invest some cash.
Luckily, Facebook ads are not very expensive, and they tend to deliver. Inc.com reports that $50 can get your ad in front of 5,000–10,000 people. Combine this with targeting, and you enjoy the added benefit of knowing your ads are actually reaching people who are most likely to use your business. It’s almost worth remembering 47 percent of Americans cite Facebook as their top influence of purchases.
When you decide to start using Facebook ads, the next move to to create an ad that will generate results. Luckily, Hubspot collected some of the best Facebook ads and looked into why they worked so well. Check out their article, “11 Examples of Facebook Ads That Actually Work (And Why),” on blog.hubspot.com and start crafting your own viral Facebook ad.