Can ‘Defining Moments’ Be Created?


According to The Power of Moments, Yes!


Why do we remember our best and worst experiences and forget pretty much everything else in between? Why are we most comfortable when things are certain, but we feel so incredibly alive when we plunge into the unknown? These are the moments that stick with us — the moments that define us. They’re an organic part of the human experience, and they can’t be purposely created. Or can they?

In The Power of Moments: Why Certain Experiences Have Extraordinary Impact brothers Chip and Dan Heath seek to answer these questions and ultimately discern why specific moments can define us. They also explore whether those moments can be purposely created.

According to the Heath brothers’ research, positive moments share four characteristics: elevation, insight, pride, and connection. When you look for situations in which you can foster those characteristics, you can create moments that you and the people around you will remember for years to come.

The Power of Moments is great for anyone looking to leave a lasting impact on their employees or work team. Rather than have your next meeting be about unity — and leave your team grumbling about how that information could have been sent in an email — create a meeting that has, in the words of the Heath brothers: “drama, meaning, and connection.” You can’t bring your team together for a defining moment by just talking about unity; they have to experience it.

While the characteristics the Heath brothers describe may seem a little vague at times, rest assured that The Power of Moments will give you a fantastic playbook for creating moments that define your team and stick with them. Check it out today!


-Randy Sklar


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