The Secret to Better Customer Support

The Secret to Better Customer Support

Revamp Your Support System to Save Money and Retain Clients   A few weeks ago, I sat down with a new client to talk through her service package. Partway through the meeting, she asked, “Randy, will I have a technician assigned to my account, or do you have a...
Succeed in Business With the Right Strategies

Succeed in Business With the Right Strategies

Remember the musical, “How to Succeed in Business Without Really Trying”? Ralph Macchio goes from the mailroom to the boardroom by not accomplishing anything in his career other than kissing up to the right people. But, for entrepreneurs, kissing up to the boss won’t...
Is Your Company a Bad Date?

Is Your Company a Bad Date?

  3 Ways to Bring in More Leads in 2021   How many leads has your company brought in so far this year? To put it differently, if your business were a person, how many first dates would it have gone on? How about second dates? Business owners obsess over...
Advertising in the Time of COVID-19

Advertising in the Time of COVID-19

Well, That Was Fast   Almost a year ago, most of the United States entered a period of lockdown in an attempt to thwart the spread of COVID-19. For marketers facing an economic crisis, this presented a conundrum unlike any they’d seen before. On the one hand, it...
5 Steps to a Successful Acquisition

5 Steps to a Successful Acquisition

Don’t Make the Same Mistakes I Did!   Two years ago, I acquired a small business in a handshake deal. I’d known the owner of the company for 15 years and considered him a friend. So when it was time to make things official, I found a cheap, downloadable...
The Right Way to Hire (and Keep!) a New Employee

The Right Way to Hire (and Keep!) a New Employee

  2020 could have been nicknamed “The Year of Layoffs.” Companies had to let millions of workers go during the lockdown, and it was tough on everyone involved. Businesses are starting to recover and fill those vacant spots — but are they doing it the smart way?...

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