The Right Way to Hire (and Keep!) a New Employee

The Right Way to Hire (and Keep!) a New Employee

  2020 could have been nicknamed “The Year of Layoffs.” Companies had to let millions of workers go during the lockdown, and it was tough on everyone involved. Businesses are starting to recover and fill those vacant spots — but are they doing it the smart way?...
Business Budgeting for 2021

Business Budgeting for 2021

  You Can Still Plan Around Unpredictability   This is the time of year when businesses would usually be looking at their budget and planning for the coming year. But COVID-19 has made the future entirely unpredictable, which makes properly planning your...
Are You Hiring the Wrong Service Providers?

Are You Hiring the Wrong Service Providers?

  5 Things to Consider Before You Commit   When you’re in the market for a new phone service, internet provider, or caterer for your office lunchroom, how do you decide which company makes the cut? If your instinct was to say, “I go with the lowest price,”...
Tactics for Making the Best Business Choices

Tactics for Making the Best Business Choices

  Decisions, Decisions   As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the...
The Power of Direct Mail

The Power of Direct Mail

In a Digitally Focused World In an ever-growing digital landscape, one disruptor in advertising and marketing stands out: direct mail. That’s right — classic print and paper mailers shipped directly to your customers’ doors are pushing beyond the noise to give...
Will Word-of-Mouth Marketing Survive Covid-19?

Will Word-of-Mouth Marketing Survive Covid-19?

I’ve spent many years honing my marketing strategy. I pride myself on effective newsletters, know how to make Facebook ads work in my favor, and am constantly planning my next lead magnet. While there are many marketing channels I have control over, the best kind of...

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