In a Digitally Focused World In an ever-growing digital landscape, one disruptor in advertising and marketing stands out: direct mail. That’s right — classic print and paper mailers shipped directly to your customers’ doors are pushing beyond the noise to give...
I’ve spent many years honing my marketing strategy. I pride myself on effective newsletters, know how to make Facebook ads work in my favor, and am constantly planning my next lead magnet. While there are many marketing channels I have control over, the best kind of...
Business is competitive by nature. If competitors didn’t push our favorite brands to be better, they may not even exist. Our technology options would be limited without Apple’s ingenuity. Shipping options would be limited without UPS or FedEx. And access to our...
“There’s nothing we can do to help you.” When you hear these words as a customer, you instantly feel abandoned. In terms of customer service, they’re probably the very worst thing you could ever say to clients, short of cussing them out. I recently had to...
A while back, my daughter called me in the middle of the day with some very big news: “Dad! Somebody from Portland, Oregon, just bought a pair of my earrings! Can you believe that!?” My youngest, Alyssa, has her own Etsy store called The Native Gnome. She makes garden...
The Pros and Cons of Working Remotely Due to the COVID-19 pandemic, many businesses were forced to adapt to remote work in order to continue operating while adhering to shelter-in place orders. While some businesses are eager to return their staff to the...
